Gone are the days of the one-size-fits-all press release as a way of gaining column inches. An integrated and highly targeted approach is needed in 2012 to help maximise media relations.
Crispin White quoted in this B2B Marketing article
Gone are the days of the one-size-fits-all press release as a way of gaining column inches. An integrated and highly targeted approach is needed in 2012 to help maximise media relations.
Crispin White quoted in this B2B Marketing article