Chiswick Marketing A key way to enhance efficiency, Proudfoot director Crispin White said, is to focus attention on the skills and morale of frontline supervisors,
“These are the people who probably get the least management input and are told the least, but they are the ones who are in control and know what is going on,” he said.
“If they are more productive, their teams will be more productive and morale goes up.”
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