Marketing puffery

Drayton Bird recently found this: “Introducing the worlds most dynamic and revolutionary jobs website” Many comments ensued on his Facebook page and blog. Someone sent in this quote which every marketer should read. George Orwell: “The great enemy of clear language is insincerity. When there is a gap between one’s real and one’s declared aims, … Continued

Linkedin: Lucky or Smart

From Havard Business Review, an interesting review of LinkedIn by Judith Hurwitz Do here first two sentences sound familiar: I joined LinkedIn in 2007. I can’t remember why. The full article is here

Investing in the arts via crowdfunding

There are lots of different models popping up all over the internet to allow people to invest small amounts of money.  Zopa, Kiva, Lending Club are all about lending money. JustGiving is about donations. Kickstarter and Profunder are about donations with no expectation of a return, although at some point you might get a share … Continued

26 Tips for Adding Customer Service to Your Social Media Strategy

Some very useful points here. I like the last two points: #25: Why measure For community management to be successful, we need to regularly measure our efforts. Dion Hinchcliffe writes, “If you aren’t looking at overall levels of participation, growth rate of new members, making lists of the recently disengaged and following up on them, etc., … Continued

Fast Companies list of the top 100 creative people

There are lots of names on this list that I do not know, but I have followed some links and this will be worth exploring further. http://www.fastcompany.com/most-creative-people/2011 I am not sure why Ryan Seacrest is on the list, but then his production company produces Jamie’s Food Revolution.

When will holograms take over the world?

Or have people already been replaced? This is a story from Luton Airport Jan 2011 about using holograms to replace people. This is a story from mid 2010 about Augmented Reality CVs Is this just a flash in the pan? Will there be a backlash, like there was against off-shore Call Centres.  In the end … Continued

From Mashable: the worst start up in the world

I found this on Mashable.com and thought it was worth sharing. We at Mashable get our fair share of questionable pitches, but we’re just grateful we don’t have to sit across a desk from these guys. Featuring enough buzzwords to make anyone break out in hives, this hilarious clip from College Humor stars two of the skeeviest wannapreneurs … Continued

An Ad Agency Advertises for Additional Clients

[I was trying for a complete alliteration, but failed on the last word.  I did think of using Activity, but it was not quite right] This is a story of a prize winning ad agency who advertised for a new client and said they would use their prize money to fund the media spend. Just on … Continued