Blog

Do you know what Qzone or VKontakte are?

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Take a look at the global social network picture here – it’s not all about Facebook. http://www.penn-olson.com/wp-content/uploads/2011/03/social-network-map.jpg

Having an impact with CEOs

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This is a useful podcast on how to have an impact with CEOs: CEO’s work on referrals so you need to be networking and working in their patch You need to listen and not worry too much about getting your pitch across You need to be big enough to admit when you don’t know something…… … Continued

One late summer evening, two copywriters sat down…

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… at their keyboards to craft sales letters for almost identical products. They were very much alike, these two copywriters. Both had years of experience writing every type of ad and were dynamos at selling to their core markets. Both writers were also dedicated students of direct response marketing and were up on the latest … Continued

Exam questions (yeah right)

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Thanks to Angelika Poltz via John Niland for these… Q. Name the four seasons. A. Salt, pepper, mustard and vinegar Q. Explain one of the processes by which water can be made safe to drink. A. Flirtation makes water safe to drink because it removes large  pollutants like grit, sand, dead sheep and canoeists. Q. … Continued

Who uses Facebook, Twitter and Linked In

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This is interesting. It occured to me that if you’re trying to attract or sell to High Net Worth Individuals social media doesn’t quite cut it at the moment. http://www.wearetechmap.com/wp-content/uploads/social-media-demographics9.png

The power of local eco projects

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Another riveting TED talk on the value of local projects – to the bottom line, to the environment, to build skills. http://tinyurl.com/2f5qlf3

The Gap Debacle

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The Gap debacle and how it highlights the value of good design.

Advertising doesn’t always work

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I know this is old but I came across it again and it made me smile. Seth Godin talked about standing out at TED.com in 2003. This is more relevant today than when he presented at TED.com in 2003 http://www.ted.com/talks/seth_godin_on_sliced_bread.html

Just created this for BIE Interim Executive

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I just created this to give a different way of explaining interim management. Can you help me?  Please let me know what you think of this. _ [slideshare id=5096349&doc=bieinterimexecutive-100831075808-phpapp01]