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Brown’s Job

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by Robley Feland – 1920 Brown is gone, and many men in the trade are wondering who is going to get Brown’s job. There has been considerable speculation about this. Brown’s job was reputed to be a good job. Brown’s former employers, wise, grey-eyed men, have had to sit still and repress amazement, as they … Continued

Ten 1957 copywriting rules for 2013

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“Styles change, times change, customs change, and tastes change – but human nature, never”  G. Lynn Sumner 1957 His book “How I learned the secrets of success in advertising” is full of lessons as relevant today as when they were written. Drayton Bird always attributes his success to study and growing up in a pub … Continued

Search the world and steal the best

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David Ogilvy famously improved the Pearce Motor cars advertisment to create a brilliant advert for Rolls Royce. Here is an example of one of the best direct mail letters ever and could this be the advert that they got the idea from written about 50 years before (approx 1915). Drayton Bird writes that this sales … Continued

Award winning work

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Very pleased that my work with Cornerstone Barrristers is now award winning in the category of Best Rebrand of a Professional Services Firm at the Transform Awards last night. Cornerstone Barristers news story here in full. Last night, 19th March, Cornerstone Barristers’ excellence in rebranding was honoured at Communicate magazine’s Transform Awards 2013 held at The … Continued

Promoting your website – SEO software

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Google is very clear:  nothing will ever beat good relevant content published on a regular basis. But you do have to get the basics right to help build your site and publish your content in a way that allows the search engines to index you correctly. There are lots of new and exciting tools for … Continued

Ads worth spreading – a TED idea

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Ads Worth Spreading is TED’s initiative to recognize and reward innovation, ingenuity and intelligence in advertising — the ads that people want to see, and share with their friends. An ad worth spreading is a short way of communicating an idea. The ad can be as long as it takes to communicate the idea powerfully, … Continued

The science of willpower

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Kelly Mcgonigal, PhD has produced a scientific, evidence based book on willpower which helps explain why most of us never stick to our new year resolutions. Her strategies are useful at an individual and organisational level. 1. Forgive yourself – when you have a set back (in your diet, your exercise regime etc), instead of … Continued