The Ultimate Question – Net Promoter Score
Net Promoter is a customer loyalty metric developed by (and a registered trademark of) Fred Reichheld, Bain & Company, and Satmetrix. It was introduced by Reichheld in his 2003 Harvard Business Review article “The One Number You Need to Grow”. (and expanded into a book The Ultimate Question, 2006 HBS Press) Companies obtain their Net … Continued