New product launch targeting law firms

Over 50% conversion rate from firms targeted to firms met.

This campaign launched this business with a new automated document system for medium sized law firms.

The objective was to get a meeting to be able to present the offer to managing partners.

We targeted 139 firms and held meetings with over 70 firms.

The campaign consisted of a letter which was hand addressed and signed.  This was followed up by telephone and by a series of emails.  Over a ten week period the meetings were set and got this new business off to a great start.